Kinder snacks
Ube Cookies
Bolder, brighter, and full of white chunks.
150 g · 5.3 oz
Made with real ube
Cookies, coconut cream biscuits, chocolate, and a tin of pure powder. The color comes from the root.

Good purple things
The collection
Every pack is made with real ube. Tap a pack to read what is inside.
Kinder snacks
Bolder, brighter, and full of white chunks.
150 g · 5.3 oz
Sweeter days
Creamy ube coconut, six to a box.
120 g · 4.2 oz
Brighter moods
A silky bar. A sweeter tomorrow.
90 g · 3.2 oz
Nothing else
100% ube. Stir it into anything.
100 g · 3.5 oz

The root
Ube is a yam. Cooked, it turns this exact color — vivid, gently sweet, nothing like a grape soda. Purpply puts that root in the cookie, the cream, the chocolate, and in a tin that is only powder.
Ube is Dioscorea alata, a purple yam grown across the Philippines and Southeast Asia. It is not taro, and it is not the purple sweet potato. The color is in the flesh.
That violet comes from anthocyanins, the same family of pigments in berries. Cooked or dried, the root stays purple. Nothing has to be painted on.
Ube is a starchy food: complex carbohydrate, some fiber, plus potassium and vitamin C. The powder is dried root, not a supplement, and it is not medicine.
Softly sweet, a little nutty, with a vanilla-coconut hush. Strong enough to tint a cup of milk. Quiet enough to sit inside a cookie.
The tin
The tin is 100% ube, nothing else. Stir it in as a paste first so it does not clump. Start with the amount below, then add more if you want a deeper purple.

1 cup · 2 teaspoons powder
Say hello
Wholesale, stockists, press, or a question about the powder. Write to us and we will answer.
hello@purpplyube.com